Since 2010, we've been empowering businesses to optimize their Product Analytics and drive growth
What started as a small project by three data analysts in New York has now grown into one of the leading platforms for product performance tracking. Over 12,000 businesses have relied on us to refine their metrics, optimize funnels, and enhance user retention strategies.
Why we exist
In 2010, we realized: while businesses rely heavily on data to make decisions, many are struggling with tracking the right metrics, optimizing conversion funnels, and improving retention. We saw an opportunity to create a platform that helps companies transform their product analytics practices. Our goal is to bridge the gap between data insights and tangible business growth.
Bridging the Gap
There's a massive gap between the metrics businesses track and the insights that actually drive results. We close this gap by providing practical tools and frameworks for tracking key performance metrics, analyzing funnels, and optimizing retention strategies. It's all about data-driven results.
Accessible to All
Whether you're a startup, a growth-stage company, or an enterprise, every organization should have access to the best analytics tools. Our solutions are designed to cater to businesses of all sizes and industries, ensuring you can leverage the power of data no matter where you are in your growth journey.
Measuring Success
We don’t measure our success by the number of users, but by how well our clients can use data to drive real business outcomes. We focus on how our clients improve their funnel conversion rates, reduce churn, and optimize retention — key factors that lead to sustainable growth.
What drives us
These principles guide every decision we make — from refining analytics tools to enhancing product funnels and retention strategies.
Real-World Application
Our team consists of industry professionals who deal with real-time data and analytics daily. We don't just teach theory — we show you how to apply product metrics and data-driven strategies in real-world scenarios, like optimizing conversion funnels and improving user retention.
Data-Driven Curriculum
Our training program is built on real-world data analysis. We focus on the metrics that matter most for product performance, such as key performance indicators (KPIs), conversion rates, and retention analytics. No fluff, just actionable insights.
Continuous Improvement
We update our resources monthly based on the latest market trends and user feedback. What works today may not work tomorrow — which is why we stay on the cutting edge of product analytics and continuously refine our strategies.
Community and Collaboration
We are not just a platform — we are a community of data enthusiasts. Our members collaborate, share insights, and help each other improve their product metrics. With over 2,000 active members, our forum fosters learning, sharing of experiences, and professional growth.
Transparency
We publish our success rates, retention stats, and funnel optimization results. No empty promises — when we say that 73% of our members improve their KPIs, we can prove it with data.
Quality over Quantity
We focus on fewer but more impactful courses. We don't offer hundreds of courses — we specialize in a select few that prepare you to tackle the most common product metrics challenges, such as improving funnels and boosting retention rates. Quality content, not quantity.